Jewellery Business Solution · Live Platform
Shretrendz — omnichannel retail built for imitation jewellery
Shretrendz proves we understand jewellery operations: not just a storefront, but POS, WhatsApp orders, inventory, and a premium brand system — all in one platform we built and operate.
Business background
Imitation jewellery retailers juggle walk-in sales, WhatsApp enquiries, Instagram DMs, and growing online demand — often with disconnected tools and inventory errors.
Problems
- →Separate systems for web, store, and WhatsApp — no single source of truth for stock.
- →Premium brand positioning undermined by inconsistent visuals across channels.
- →Product discovery weak — hundreds of SKUs hard to browse and rank in search.
- →Manual order tracking causing delays and customer frustration.
Research & competitor analysis
We mapped the full retail workflow: catalog upload, variant management, in-store checkout, WhatsApp order intake, and fulfilment — designing for how jewellery teams actually work.
Brand & growth strategy
Build and operate a live omnichannel platform with wine & gold brand system, unified inventory, and marketing-ready product pages — positioning Shretrendz as proof of GlobeSoft's jewellery expertise.
What we delivered
Online store
Mobile-first eCommerce with aesthetic SEO and fast product pages.
Walk-in / POS sync
In-store sales update the same inventory as web orders.
WhatsApp commerce
Orders from WhatsApp flow into the same dashboard.
Customer CRM
One record whether they buy online, in-store, or via chat.
Brand system
Wine & gold palette, WCAG-aware contrast, social templates.
Reports
Channel-wise revenue, bestsellers, and stock alerts.
Business results
Live
Production at shretrendz.com
Omnichannel
Web + retail + WhatsApp unified
Premium
Full brand system delivered
Operated
By GlobeSoft engineering team
Lessons learned
Jewellery retailers need operations software disguised as a beautiful store — inventory truth and channel sync matter more than carousel animations.
Future roadmap
Expanded automation, marketing integrations, and multi-location rollout.
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